About Simply Frutta

SimplyFrutta is a juice company that makes juice using real fruit.

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Purpose of this Project:

Goal 1: Create a clean, sophisticate and luxurious look 

• Convey the sense that SimplyFrutta is a luxurious, sophisticated and clean which will really reflect that to the audience and more people will want to buy SimplyFrutta.

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Goal 2: Create a Design Language that is Complementary,Unique and fun

• Create a coherent, identifiable and memorable visual identity system that complement the

identity mark. 

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Goal 3: Create a brand that is playful and fun

The identity should last a long time, and be a guide for SimplyFrutta into 

the future. It should speak to the direction that SimplyFrutta is heading in, that is a fun and freshly made juice.

• Design a brand that is clean but luxurious and is able to show future progress 

• Create a distinctive and memorable brand that will appeal to new, interstate and for all audiences.

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